Apple’s ‘Shot on iPhone 15’ Raises Questions
Apple’s iPhone 15 Pro Max camera has been making headlines, with the company going as far as shooting its recent ‘Scary Fast’ product reveal event entirely on this smartphone. The catchphrase ‘shot on iPhone’ is certainly compelling, but a behind-the-scenes video from Apple shows that it’s more than just the phone at play.
Yes, the video was indeed shot on an iPhone 15 Pro Max, but not without the aid of some high-end equipment. If you aspire to replicate Apple’s impressive footage, be prepared to invest in studio-quality lighting, gimbals, drones, and SpaceCam rigs. It’s not surprising that Apple, as the world’s most valuable company, can afford top-tier gear to make their advertisements as sleek as possible.
In their blog post, Apple doesn’t hide the extensive technology they employed. Still, by leading with the straightforward “Shot on iPhone” line, it emphasizes the phone as the star of the show. While iPhone photography has come a long way, even replacing some mid-range cameras, the substantial supplementary equipment required to achieve studio-quality results suggests that professional filmmakers might not adopt it as the primary tool just yet.
Apple Event Recap: 4 Key Takeaways
The recent Apple event was a significant one, unveiling some key updates and innovations. Here are the top four takeaways:
1. MacBook Pro Models: Apple introduced new 14-inch and 16-inch MacBook Pro models, powered by M3 Pro and M3 Max chips. An entry-level 14-inch MacBook Pro with the standard M3 chip is also now available. These chips deliver impressive performance and power efficiency, featuring a rearchitected GPU with hardware-accelerated ray tracing and mesh shading for enhanced graphics rendering in games. While external design remains largely unchanged, the laptops feature 20% brighter displays, matching Apple’s Studio Display.
2. Availability and Discontinuation: The new MacBook Pro models are available for order, and most configurations are set to arrive on Tuesday, November 7. M3 Max configurations will follow later in November. As part of this update, Apple discontinued the 13-inch MacBook Pro, effectively phasing out the Touch Bar after seven years.
3. Updated 24-inch iMac: Apple gave the 24-inch iMac a performance boost with the M3 chip, resulting in up to 35% faster performance compared to the previous model with the M1 chip. The design and color options remain the same, but new additions include Wi-Fi 6E and Bluetooth 5.3 support.
4. Accessories Remain Lightning-Equipped: Despite earlier expectations, Apple’s Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac have not transitioned to USB-C ports for charging. While Apple has been gradually moving towards USB-C, these accessories still come equipped with Lightning connectors.
No New iPads Announced: The ‘Scary Fast’ event focused solely on Mac updates, with no mention of new iPads. Reports suggest that Apple won’t introduce any new iPads until March 2024 or later, marking the first year without a new iPad release since the device’s debut in 2010.
In summary, Apple’s latest event brought significant updates to the MacBook Pro and iMac models, while also surprising us by keeping the Magic accessories with Lightning connectors. Apple fans may need to wait until next year for fresh iPad offerings.
By providing a comprehensive glimpse into the latest from Apple, this event showed how the tech giant continues to evolve its products, embracing innovation while also honoring its established standards.