We’ve gathered the best deals on smartwatches from Apple, Google, and other companies.
Black Friday might be over, but retailers are still offering significant discounts across all categories, including technology, beauty, home, kitchen, fitness, and subscription services. Many of these sales continue through Cyber Monday, and you can find deals on other tech, fitness, and kitchen products as well.
We’ve compiled some of the best deals on smartwatches, including the latest Apple Watch and Google Pixel Watch, which we think you’d like to know about. We’ll keep you updated on new savings opportunities in the coming days. We’ve also put together a list of Black Friday bestsellers so you can see what other readers are buying during the sale event.
Check out the best Black Friday deals on Apple Watch and smartwatches, including the best smartwatch accessories.
Best Black Friday Deals on Apple Watch and Smartwatches 2023
All our recommendations below are based on our previous coverage and reporting. We’ve included some products that we’ve personally tested, including winners of Select Wellness Awards, Pet Awards, and Giftable Tech Awards. We’re tracking sales using price trackers like CamelCamelCamel to ensure each product is either at its lowest price or at least the lowest price in the last three months.
Apple Watch Series 9
Average rating of 4.6 stars out of 497 reviews on Amazon
Lowest price yet
The new Apple Watch Series 9 may look similar to the previous model, but Apple has added new features that make it a worthwhile upgrade. The ‘Double Tap’ is a new gesture that allows you to control the watch by tapping your index and thumb together, which, according to NBC Select reporter Harry Rubinowitz, is a faster and simpler gesture compared to tapping. This watch also syncs with Apple’s health and fitness apps to provide data on your workout and sleep habits. It comes in two sizes (41mm and 45mm) with dozens of watch bands to choose from.
Apple Watch SE (2023, second generation)
Average rating of 4.6 stars out of 2,282 reviews on Amazon
The Apple Watch SE helps track your health data, including heart rate and sleep patterns. With built-in GPS and safety features like fall detection and emergency SOS, it’s supportive in case of accidents. It’s water-resistant up to 50 meters and comes in two sizes (40mm and 44mm).
Apple Watch Ultra 2
Average rating of 4.5 stars out of 204 reviews on Amazon
Lowest price yet
The Apple Watch Ultra 2 is Apple’s premium sports smartwatch. According to the brand, the Ultra 2 features a fast S9 chip that enhances overall performance, a battery life (36 hours) that’s almost double that of Series 9, and water resistance up to 100 meters. You can expect a wide range of health data tracking, including heart rate, sleep tracking, and much more.
Samsung Galaxy Watch 6
Average rating of 4.2 stars out of 135 reviews on Amazon.
The Galaxy Watch 6 is a stylish, lightweight, and comfortable smartwatch. It boasts a flat, circular display that tracks notifications, heart rate, BMI, sleep patterns, workouts, and much more. It comes in two sizes, including a classic option that’s a bit pricier (featuring a stainless steel frame and a rotating dial around the frame’s bezel). The previous version won the Select Wellness Award for the best Android fitness tracker, and this version seems like a worthy upgrade.
Google Pixel Watch
Average rating of 4.2 stars out of 1,942 reviews on Amazon.
The Google Pixel Watch 1 features a circular touchscreen display and uses various sensors to track data like heart rate, blood oxygen levels, electrocardiograms, sleep patterns, and more. It syncs and displays this data through the Google Fit and FitBit apps (Google acquired FitBit in 2019). According to the brand, the Pixel Watch 1 is compatible with all types of Android phones.
Withings ScanWatch
Average rating of 4.1 stars out of 7,583 reviews on Amazon.
The Withings ScanWatch combines traditional watch design with more modern fitness watch features. While it still tracks your sleep and steps, you can choose between three sizes (38mm, 42mm, and 43mm). As per the brand, the battery lasts up to 30 days on a single charge, and the heart rate monitor can also track your workouts and night-time rates.
Garmin Vivoactive 4S
Average rating of 4.5 stars out of 16,577 reviews on Amazon.
This smartwatch from Garmin can monitor sleep, heart rate, steps, and stress levels. You can download music onto the watch and preload easy-to-follow workouts that can be played on the screen. According to the brand, other features include GPS navigation, and the battery lasts up to 7 days.
Fitbit Versa 4
Average rating of 4.4 stars out of 3,088 reviews on Amazon.
The Versa 4 is designed to track sleep patterns, heart rate, and various workout regimes. According to the brand, it offers a battery life of more than six days and is water-resistant up to 50 meters. Garmin includes stress management logs, guided breathing sessions, and other mindfulness exercises for days when you need to unwind.
Fitbit Inspire 3
Average rating of 4.4 stars out of 5,773 reviews on Amazon.
You can use this fitness tracker to monitor sleep, heart rate, stress, and more. It also connects to your smartphone, allowing you to stay updated with calls, text messages, and app notifications. Additionally, it’s resistant to water up to 50 meters and has a battery life of up to 10 days.
Top Smartwatch Accessories
Misxi 2 Pack Tempered Glass Hard Case
Average rating of 4.5 stars out of 143,140 reviews on Amazon.Until now, the lowest price ever!
These hard cases (available in packs of two) protect the Apple Watch screen with tempered glass, ensuring it doesn’t affect the touchscreen as per the brand. They fit most Apple Watch models from Series 2 to Series 9, including the Ultra 2.
Rekoppe Apple Watch Sport Bands
Average rating of 4.6 stars out of 45,875 reviews on Amazon
Available in two sizes and dozens of colors, these sport bands are designed to fit most Apple Watch models. According to the brand, they’re made with soft silicone along with metal buckles, making them comfortable, water-resistant, and secure.
Best Black Friday Smartwatch Sales 2023
Here are the best Black Friday deals on Apple Watches and smartwatches that we think you’d want to know about.
Top Purchases: Save up to $60 on Apple Watch models
Top Purchases: Up to $80 off Google and Fitbit watches
Target: Up to 24% off Apple watches and accessories
Top Purchases: Save up to $100 on Samsung Galaxy watch models and accessories
Target: Up to 38% off Fitbit smartwatches and fitness trackers
Target: Up to 34% off Samsung Galaxy watch models
Target: Up to 31% off Fitbit smartwatch models and fitness trackers
Top Purchases: Savings on Apple Watch bands and straps
Adorama: Savings on Apple Watch and smartwatch models
ABT: Discounts on Apple watches and Apple accessories
ABT: Savings on Garmin smartwatch models
When is Black Friday 2023?
Black Friday falls on the day after Thanksgiving every year. In 2023, Black Friday is on November 24th. But experts say Black Friday and Cyber Monday aren’t just 24-hour events anymore—they’ve turned into weeks of doorbuster deals. In the coming days, we’ll keep you updated on new savings opportunities and smart buying tips.
Why Trust the Selection?
Jordan Bowman is the editor at Select, covering sales and deals for over five years. To fulfill the best Black Friday smartwatch and Apple Watch deals, they aim to find products either at the lowest prices ever or with the biggest discounts in three months.